LeadingAge Video for IntelyCare
Art Direction | Video/Animation | Storyboard | Digital Design
IntelyCare, a nursing talent platform, tasked us with creating a video for a $20,000 advertisement slot at LeadingAge, an annual nursing conference hosting over 5,000 professionals from around the world. We wanted to evoke an emotional reaction, reiterating how much nurses and the nursing industry suffered during the pandemic, are still suffering today, and how IntelyCare can help.
With only one week to produce the video, we filmed the first 60 seconds internally and pulled from existing footage for the remainder of the video, meticulously editing to tell the story we wanted in the allotted time frame.
Credits
Creative Direction: Michelle Rafalik
Art Direction: Margaret Metzger
Copy Writing: Liz Koplan and Chris Griffin