IntelyCare Social Media
Art Direction | Social Media | Video/Animation | Digital Design
IntelyCare, a nursing talent platform, wanted to cut agency costs and create all social media internally. I partnered with the social media manager to create content for Instagram, Facebook, LinkedIn, and Tiktok. The channels averaged 25.9k followers per channel. Each channel had differing audiences and thus different strategies. Below is a showcase of content for Instagram, which targeted the B2C nurse population.
Results: Internal social media creation saved IntelyCare $180,000 annually. During this time the social audience grew by 15%, the engagement rate increased by 170%, and 11 million impressions were garnered.
Credits
Creative Direction: Michelle Rafalik
Art Direction: Margaret Metzger
Social Media Management: Phoebe Addis