The Mountain

Apparel Design | Photo Manipulation | Illustration | Video/Animation | Storyboard

Global apparel company, The Mountain, wanted to drive sales and increase traffic to meet yearly revenue goals. To do so we launched new designs in the best-selling animal category and a completely new t-shirt line: “underwater dogs.”

Results: Sales increased and some of these designs went on to become best-sellers.


Apparel

New Line Video Promotion

Credits

Creative Direction: Michael McGloin
Art Direction: Michael Sanford

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IMC Rebrand + UX/UI

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KSC Promo Video